{"id":12104,"date":"2022-08-26T09:51:33","date_gmt":"2022-08-26T06:51:33","guid":{"rendered":"https:\/\/academyofbrain.com\/?p=12104"},"modified":"2024-08-22T09:40:24","modified_gmt":"2024-08-22T06:40:24","slug":"case-salomaa-group-viestinnalla-merkittava-rooli-kestavan-oppimiskulttuurin-rakentamisessa","status":"publish","type":"post","link":"https:\/\/academyofbrain.com\/fi\/2022\/08\/26\/case-salomaa-group-viestinnalla-merkittava-rooli-kestavan-oppimiskulttuurin-rakentamisessa\/","title":{"rendered":"Case Salomaa Group: Viestinn\u00e4ll\u00e4 merkitt\u00e4v\u00e4 rooli kest\u00e4v\u00e4n oppimiskulttuurin rakentamisessa"},"content":{"rendered":"<div  class=\"tatsu-r1e6mMLtY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 49px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HklxTQzLFt\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1Ze67GLKY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1MlTXGUKY  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1MlTXGUKY.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(245,166,35,1) ;}.tatsu-r1MlTXGUKY .tatsu-text-inner *{color: rgba(245,166,35,1) ;}.tatsu-r1MlTXGUKY.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 18px;line-height : 32px;}<\/style>\n<p><span class=\"TextRun SCXW34966456 BCX0\" lang=\"FI\" xml:lang=\"FI\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34966456 BCX0\">Tehokas oppiminen vaatii t\u00e4m\u00e4n p\u00e4iv\u00e4n ja tulevaisuuden ty\u00f6el\u00e4m\u00e4ss\u00e4 aktiivista vuorovaikutusta, tiedon jakamista, opitun sitomista k\u00e4yt\u00e4nt\u00f6\u00f6n ja yhteist\u00e4 reflektointia. <\/span><span class=\"NormalTextRun SCXW34966456 BCX0\">Salomaa <\/span><span class=\"NormalTextRun SCXW34966456 BCX0\">Groupin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW34966456 BCX0\">Chief<\/span><span class=\"NormalTextRun SCXW34966456 BCX0\"> HR <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW34966456 BCX0\">Officer<\/span> <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mari-svahn-0792068\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW34966456 BCX0\" lang=\"FI\" xml:lang=\"FI\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34966456 BCX0\"><strong>Mari Svahn<\/strong><\/span><\/span><\/a><span class=\"TextRun SCXW34966456 BCX0\" lang=\"FI\" xml:lang=\"FI\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34966456 BCX0\"> korostaa my\u00f6s viestinn\u00e4n merkityst\u00e4 kest\u00e4v\u00e4n oppimiskulttuurin luomisessa sek\u00e4 oppimisen innoittajana.<\/span><\/span><span class=\"EOP SCXW34966456 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559740\":240}\">\u00a0<\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkQxpmG8FF  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkQxpmG8FF.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Salomaa Group on yli 400:n markkinoinnin, viestinn\u00e4n ja konsultoinnin osaajan asiantuntijayhteis\u00f6, joka tukee asiakkaitaan kasvussa. Svahn kertoo, ett\u00e4 Salomaalla panostetaan erilaisiin oppimisratkaisuihin ja tuodaan oppiminen l\u00e4helle arkea. H\u00e4nen mielest\u00e4\u00e4n toimivien oppimisrakenteiden ja oppimismuotoilun luominen on yrityksille t\u00e4rke\u00e4 kilpailuetu.<\/p>\n<blockquote>\n<p>\u2013 Meille kasvu tarkoittaa sek\u00e4 liiketoiminnan tavoitteita ett\u00e4 jokaisen henkil\u00f6kohtaista kasvua. Toimialamme uudistuu ja monimuotoistuu nyt hurjaa vauhtia. Sek\u00e4 oman ett\u00e4 asiakkaidemme menestyksen kannalta on elint\u00e4rke\u00e4\u00e4, ett\u00e4 kehit\u00e4mme jatkuvasti osaamistamme. Ei vain t\u00e4m\u00e4n p\u00e4iv\u00e4n osaamista, vaan my\u00f6s huomisen kyvykkyyksi\u00e4. Siksi jatkuvalla uuden oppimisella on meille eritt\u00e4in keskeinen rooli, h\u00e4n sanoo.<\/p>\n<\/blockquote>\n<p>Learning Advantage -yrityksen Otala ja Jarenko korostavat, ett\u00e4 70\u201320\u201310-oppimismalli on jo hieman aikansa el\u00e4nyt. Nyt el\u00e4mme aikaa, jossa oppimisen malli on 90\u201310: suurin osa oppimisesta tapahtuu ty\u00f6ss\u00e4 ja yhdess\u00e4 oppimalla.<\/p>\n<blockquote>\n<p>\u2013 Siksi vahvistamme oppimista osana arjen ty\u00f6t\u00e4. Tottakai my\u00f6s perinteist\u00e4, luentomuotoista oppimista tarvitaan ja sill\u00e4 on paikkansa. Se on juuri se 10 prosenttia. Mutta kun ajatellaan ketteri\u00e4 toimintatapoja ja ty\u00f6el\u00e4m\u00e4n hektisyytt\u00e4, yhteinen fasilitoitu keskustelu ja oppimiseen liittyvien asioiden l\u00e4pik\u00e4yminen arjessa on merkitt\u00e4v\u00e4 osa t\u00e4m\u00e4n p\u00e4iv\u00e4n oppimisprosessia. Se kannattaa my\u00f6s tehd\u00e4 organisaatiossa n\u00e4kyv\u00e4ksi, Svahn korostaa.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1Ze67GLKY.tatsu-column{width: 100%;}.tatsu-B1Ze67GLKY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1Ze67GLKY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Ze67GLKY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Ze67GLKY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1Ze67GLKY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1Ze67GLKY.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1Ze67GLKY.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1Ze67GLKY.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1e6mMLtY .tatsu-section-pad{padding: 30px 0px 49px 0px;}.tatsu-r1e6mMLtY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1e6mMLtY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1e6mMLtY > .tatsu-top-divider{z-index: 9999;}.tatsu-r1e6mMLtY .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-IbASFoXss tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 71px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-XmncgBZJvH\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-sKVYNtv3Xl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-SySqXFfeK  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-SySqXFfeK .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SySqXFfeK.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-sKVYNtv3Xl.tatsu-column{width: 46.8%;}.tatsu-sKVYNtv3Xl.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2022\/08\/Academy-of-Brain-2.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: cover;}.tatsu-sKVYNtv3Xl.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: cover;}.tatsu-sKVYNtv3Xl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-sKVYNtv3Xl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-sKVYNtv3Xl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-sKVYNtv3Xl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-sKVYNtv3Xl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-sKVYNtv3Xl.tatsu-column{width: 100%;}}<\/style><\/div><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-33eb3axa-u\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-dIjtJk1MR   \" ><style>.tatsu-dIjtJk1MR .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-dIjtJk1MR .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-dIjtJk1MR .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h3>Viesti tehokkaasti AIDA-mallin avulla<\/h3>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-jz_C4FOZby   \"  ><style>.tatsu-jz_C4FOZby .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-jz_C4FOZby.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hMVuHHykD  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hMVuHHykD.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Ty\u00f6el\u00e4m\u00e4 ja arki on kiireist\u00e4 ja pirstaloitunutta, ja samalla my\u00f6s viestint\u00e4kanavien m\u00e4\u00e4r\u00e4 on kasvanut merkitt\u00e4v\u00e4sti. Oppimisen mahdollisuuksista kannattaa Svahnin mielest\u00e4 viesti\u00e4 mahdollisimman vaikuttavasti, jotta viesti huomataan ja se erottuu massasta.<\/p>\n<blockquote>\n<p>\u2013 Sek\u00e4 ulkoisten ett\u00e4 sis\u00e4isten viestien tulva on kasvanut vaikeaksi hallita. Useimmilla meist\u00e4 on ty\u00f6arjessa v\u00e4h\u00e4n liikaakin seurattavia kanavia. Viestint\u00e4\u00e4n voi hy\u00f6dynt\u00e4\u00e4 ohjenuorana esimerkiksi markkinoinnista tuttua AIDA-kaavaa.<\/p>\n<\/blockquote>\n<p>AIDA tulee sanoista Attention, Interest, Desire ja Action:<\/p>\n<\/div><\/div><ol  class=\"tatsu-module tatsu-list tatsu-SkVpkAyI1i    tatsu-list-vertical-align-top tatsu-lists-number tatsu-lists-circled\" ><style>.tatsu-SkVpkAyI1i .tatsu-list-content{margin: 0 0 12px 0px;}.tatsu-SkVpkAyI1i .tatsu-list-content::before, .tatsu-SkVpkAyI1i .tatsu-list-icon-wrap{background: rgba(245,166,35,1);}.tatsu-SkVpkAyI1i .tatsu-list-content::before, .tatsu-SkVpkAyI1i .tatsu-icon{color: #ffffff ;}<\/style><li  class=\"tatsu-list-content tatsu-HJ6yCy8Jj   \" ><div class=\"tatsu-list-inner\">\n<p><strong><span class=\"TextRun SCXW217533128 BCX0\" lang=\"FI\" xml:lang=\"FI\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW217533128 BCX0\" style=\"color: #f5a623;\">Attention<\/span><span class=\"NormalTextRun SCXW217533128 BCX0\">: <\/span><\/span><\/strong><span class=\"TextRun SCXW217533128 BCX0\" lang=\"FI\" xml:lang=\"FI\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW217533128 BCX0\">Her\u00e4t\u00e4<\/span><span class=\"NormalTextRun SCXW217533128 BCX0\"> kiinnostus. Tee viestist\u00e4 erottuva. K\u00e4yt\u00e4 esimerkiksi kuvia jotka huomataan. Viesti niiss\u00e4 kanavissa, joissa <\/span><span class=\"NormalTextRun SCXW217533128 BCX0\">kohdeyleis\u00f6si<\/span><span class=\"NormalTextRun SCXW217533128 BCX0\"> on vastaanottavaisin ja l\u00e4sn\u00e4. Pelkk\u00e4 intra harvoin riitt\u00e4\u00e4.<\/span><\/span><span class=\"EOP SCXW217533128 BCX0\" data-ccp-props=\"{\"201341983\":0,\"335559685\":720,\"335559740\":240,\"335559991\":360}\">\u00a0<\/span><\/p>\n<\/div><style>.tatsu-HJ6yCy8Jj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-BJeakRk81j   \" ><div class=\"tatsu-list-inner\">\n<p><strong><span style=\"color: #f5a623;\">Interest<\/span>: <\/strong>Houkuttele lukemaan. K\u00e4yt\u00e4 varsinkin otsikoinnissa vahvoja tai poikkeavia sanavalintoja, jotka saavat viestin erottumaan. \u00c4l\u00e4 kuitenkaan viljele niit\u00e4 pidemmiss\u00e4 teksteiss\u00e4, koska liika kielikuvilla leikittely muuttuu helposti rasittavaksi. Pysy selke\u00e4n\u00e4 ja ytimekk\u00e4\u00e4n\u00e4. Palvele silm\u00e4ilt\u00e4vyytt\u00e4 nostamalla t\u00e4rkeimm\u00e4t viestit otsikkoon, ingressiin ja v\u00e4liotsikoihin.<\/p>\n<\/div><style>.tatsu-BJeakRk81j{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-SJWpkC181s   \" ><div class=\"tatsu-list-inner\">\n<p><strong><span style=\"color: #f5a623;\">Desire<\/span>:<\/strong> Osoita henkil\u00f6kohtaiset hy\u00f6dyt. Miksi minun kannattaa k\u00e4ytt\u00e4\u00e4 t\u00e4h\u00e4n aikaani, ja mit\u00e4 hy\u00f6ty\u00e4 t\u00e4st\u00e4 on minulle oppijana? Viestiss\u00e4 kannattaa antaa lupauksia: saat, voit, opit, osaat, pystyt, ymm\u00e4rr\u00e4t, kehityt, tied\u00e4t, tunnet, huomaat, vahvistut.<\/p>\n<\/div><style>.tatsu-SJWpkC181s{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-BJfa10k81o   \" ><div class=\"tatsu-list-inner\">\n<p><strong><span style=\"color: #f5a623;\">Action<\/span>:<\/strong> Anna selke\u00e4t toimintaohjeet. Kannusta toimimaan heti, ja kerro mit\u00e4 vastaanottajan kannattaa tehd\u00e4 seuraavaksi. Kerro, kenelt\u00e4 saa lis\u00e4tietoa. Anna mahdollisuus n\u00e4hd\u00e4, ketk\u00e4 muutkin ovat ilmoittautuneet.<\/p>\n<\/div><style>.tatsu-BJfa10k81o{border-style: solid;}<\/style><\/li><\/ol><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-33eb3axa-u.tatsu-column{width: 53.2%;}.tatsu-33eb3axa-u.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);}.tatsu-33eb3axa-u.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-33eb3axa-u.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-33eb3axa-u > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-33eb3axa-u > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-33eb3axa-u > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-33eb3axa-u > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-33eb3axa-u.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-ixWD4FgRU\" ><div  class=\"tatsu-row \" ><div id=\"koostuu\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fYUUq3P-d_\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-kotpDJI_zM   \" ><style>.tatsu-kotpDJI_zM .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-kotpDJI_zM .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-kotpDJI_zM .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h3>Vaikuttava viesti her\u00e4tt\u00e4\u00e4 reaktion<\/h3>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-bGk3UczpGV   \"  ><style>.tatsu-bGk3UczpGV .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-bGk3UczpGV.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hQugTd4TB  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hQugTd4TB.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Oppimisen organisointi ja oppimisinfran kehitt\u00e4minen kuuluvat HR-ty\u00f6n ytimeen. Oppimisratkaisujen innostava viestint\u00e4 oikeissa kanavissa on t\u00e4rke\u00e4 osa HR-roolia.\u00a0<\/p>\n<blockquote>\n<p>\u2013 Salomaa Group viestii henkil\u00f6st\u00f6lleen usean eri kanavan kautta. Intrasta l\u00f6ytyy pisin, yksityiskohtaisin viesti silm\u00e4ilt\u00e4v\u00e4ss\u00e4 muodossa. Tuota sis\u00e4lt\u00f6\u00e4 jaetaan Slack-pikaviestimen ja s\u00e4hk\u00f6postin v\u00e4lityksell\u00e4 sek\u00e4 uutiskirjeiss\u00e4. Tapahtumista kerrotaan my\u00f6s yhti\u00f6iden omissa live-infoissa.<\/p>\n<\/blockquote>\n<p>Viestien rakentamisen ja editoinnin tukena on Salomaa Groupissa luovan kirjoittamisen ammattilainen. Jos sis\u00e4ll\u00f6ntuotannon ammattilaista ei l\u00f6ydy omasta organisaatiosta, viestin ymm\u00e4rrett\u00e4vyys ja kiinnostavuus on Svahnin mielest\u00e4 hyv\u00e4 tarkistuttaa kollegalla, joka ei tunne asiaa. Kollegalta kannattaa kysy\u00e4, onko viesti ymm\u00e4rrett\u00e4v\u00e4 ja kiinnostava, sek\u00e4 onko toimintaohje selke\u00e4.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fYUUq3P-d_.tatsu-column{width: 55.8%;}.tatsu-fYUUq3P-d_.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);}.tatsu-fYUUq3P-d_.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-fYUUq3P-d_.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fYUUq3P-d_ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fYUUq3P-d_ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fYUUq3P-d_ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fYUUq3P-d_ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fYUUq3P-d_.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-jNHQOOFCom\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-jNHQOOFCom.tatsu-column{width: 44.2%;}.tatsu-jNHQOOFCom.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2022\/08\/Academy-of-Brain-3.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center left;background-size: cover;}.tatsu-jNHQOOFCom.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center left;background-size: cover;}.tatsu-jNHQOOFCom.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-jNHQOOFCom > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-jNHQOOFCom > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-jNHQOOFCom > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-jNHQOOFCom > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-jNHQOOFCom.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-IbASFoXss .tatsu-section-pad{padding: 0px 0px 71px 0px;}.tatsu-IbASFoXss > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IbASFoXss > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-71d15vYEzw tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 104px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-sVoAMXfrVx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-kkoSIPI2G\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-VxuPFSe7o  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-VxuPFSe7o.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<blockquote>\n<p>\u2013 Parhaan reaktion viestiin olemme saavuttaneet, kun viestin vastaanottajan ei tarvitse mietti\u00e4 mit\u00e4 viesti tarkoittaa, tai mit\u00e4 h\u00e4nen odotetaan tekev\u00e4n. Eli k\u00e4\u00e4nt\u00e4en: vaikuttava viestint\u00e4 her\u00e4tt\u00e4\u00e4 reaktion ja toivottua toimintaa mahdollisimman hyv\u00e4ll\u00e4 fiiliksell\u00e4, Svahn sanoo.<\/p>\n<\/blockquote>\n<p>Kuinka usein sitten kannattaa viesti\u00e4 oppimisen mahdollisuuksista? Svahn kertoo, ett\u00e4 Salomaa Groupissa on saatu hyv\u00e4\u00e4 palautetta viestinn\u00e4n toistosta.<\/p>\n<blockquote>\n<p>\u2013 Vaikka itsest\u00e4 v\u00e4lill\u00e4 tuntuu, ett\u00e4 taasko t\u00e4st\u00e4 pit\u00e4\u00e4 olla laittamassa viesti\u00e4 Slackiin, niin asiantuntijamme arvostavat muistuttamista. Toisto lis\u00e4\u00e4 tehoa \u2013 viestin toistaminen varmistaa sen, ett\u00e4 mahdollisimman moni n\u00e4kee viestin ja tarttuu siihen, h\u00e4n sanoo.<\/p>\n<\/blockquote>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HyWaR181o   \" ><style>.tatsu-HyWaR181o .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HyWaR181o .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-HyWaR181o .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h3>3 vinkki\u00e4 onnistuneeseen viestint\u00e4\u00e4n:<\/h3>\n<\/div><\/div><ol  class=\"tatsu-module tatsu-list tatsu-B1NMPblLyo    tatsu-list-vertical-align-center tatsu-lists-number\" ><style>.tatsu-B1NMPblLyo .tatsu-list-content{margin: 0 0 12px 0px;}.tatsu-B1NMPblLyo .tatsu-list-content::before, .tatsu-B1NMPblLyo .tatsu-icon{color: rgba(245,166,35,1) ;}<\/style><li  class=\"tatsu-list-content tatsu-BJMDWgLyi   \" ><div class=\"tatsu-list-inner\">\n<h5>Hy\u00f6dynn\u00e4 AIDA-ajattelua<\/h5>\n<\/div><style>.tatsu-BJMDWgLyi{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-H1IF-l8Ji   \" ><div class=\"tatsu-list-inner\">\n<h5>Korosta viestinn\u00e4ss\u00e4 hy\u00f6tyj\u00e4 ja ohjaa selke\u00e4sti toimintaan<\/h5>\n<\/div><style>.tatsu-H1IF-l8Ji{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-ry_YbxL1j   \" ><div class=\"tatsu-list-inner\">\n<h5>Viesti siell\u00e4 miss\u00e4 yleis\u00f6si on<\/h5>\n<\/div><style>.tatsu-ry_YbxL1j{border-style: solid;}<\/style><\/li><\/ol><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}.tatsu-kkoSIPI2G.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-71d15vYEzw .tatsu-section-pad{padding: 30px 0px 104px 0px;}.tatsu-71d15vYEzw .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-71d15vYEzw > .tatsu-bottom-divider{z-index: 9999;}.tatsu-71d15vYEzw > .tatsu-top-divider{z-index: 9999;}.tatsu-71d15vYEzw .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-e3cEKnwx- tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"20px 0px 20px 0px \"}' data-padding-top='20px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-3ZW6Ek-XQq\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-gUH3iLoMOT\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-call-to-action tatsu-clearfix  tatsu-_2uRa4qA81  \" ><div class=\"tatsu-cta-inner\"><h4 class=\"tatsu-action-content\" >Oletko kiinnostunut kuulemaan lis\u00e4\u00e4?<\/h4><a class=\"mediumbtn tatsu-button rounded tatsu-action-button   \" href=\"https:\/\/meetings.hubspot.com\/toni-toivanen\/academy-of-brain-demo\" data-gdpr-atts={} target=\"_blank\"><span>Varaa verkkotapaaminen<\/span><\/a><style>.tatsu-_2uRa4qA81.tatsu-call-to-action{background-color: rgba(19,19,19,1);}.tatsu-_2uRa4qA81 .tatsu-action-content{color: #ffffff ;}.tatsu-_2uRa4qA81 .tatsu-action-button{background: rgba(245,166,35,1);border-color: #ffffff; }.tatsu-_2uRa4qA81 .tatsu-action-button:hover{background: #ffffff;border-color: #ffffff; }.tatsu-_2uRa4qA81 .tatsu-action-button span{color: #ffffff ;}.tatsu-_2uRa4qA81 .tatsu-action-button:hover span{color: rgba(224,162,64,1) ;}<\/style><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-gUH3iLoMOT.tatsu-column{width: 100%;}.tatsu-gUH3iLoMOT.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-gUH3iLoMOT > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-gUH3iLoMOT > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gUH3iLoMOT > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-gUH3iLoMOT > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-e3cEKnwx-.tatsu-section{background-color: rgba(19,19,19,1);}.tatsu-e3cEKnwx- .tatsu-section-pad{padding: 20px 0px 20px 0px ;}.tatsu-e3cEKnwx- > .tatsu-bottom-divider{z-index: 9999;}.tatsu-e3cEKnwx- > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-u4yPnlBNJ tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"53px 0px 0px 0px\"}' data-padding-top='53px'><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-u4yPnlBNJ .tatsu-section-pad{padding: 53px 0px 0px 0px;}.tatsu-u4yPnlBNJ > .tatsu-bottom-divider{z-index: 9999;}.tatsu-u4yPnlBNJ > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-hlfgeer3kic9cp2m tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-hlfgeer3mcad529x\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-hlfgeer3nv2wmmam\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hlfgeer3p64dnfot  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hlfgeer3p64dnfot.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<div style=\"display:table-column;\">\n<\/div>\n<div style=\"display: none;\">\n<\/div>\n<div style=\"display:table-column;\">\n<\/div>\n<div style=\"display: none;\">\n<\/div>\n<div id=\"link\">\n<\/div>\n<div style=\"display:table-column;\">\n<\/div>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-hlfgeer3nv2wmmam.tatsu-column{width: 100%;}.tatsu-hlfgeer3nv2wmmam.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-hlfgeer3nv2wmmam > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hlfgeer3nv2wmmam > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hlfgeer3nv2wmmam > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hlfgeer3nv2wmmam > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-hlfgeer3kic9cp2m .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-hlfgeer3kic9cp2m > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hlfgeer3kic9cp2m > .tatsu-top-divider{z-index: 9999;}.tatsu-hlfgeer3kic9cp2m .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-By31gc2EA tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 15px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1l2ye52NC\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Sybhke9240\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1Mhkl92NC  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1Mhkl92NC.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(245,166,35,1) ;}.tatsu-H1Mhkl92NC .tatsu-text-inner *{color: rgba(245,166,35,1) ;}.tatsu-H1Mhkl92NC.tatsu-text-block-wrap .tatsu-text-inner *{text-transform : none;font-size : 25px;}<\/style>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{\">\u00a0\u2013 <\/span><strong><em><span class=\"NormalTextRun SCXW239528240 BCX0\">Academy of Brain, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239528240 BCX0\">the<\/span><span class=\"NormalTextRun SCXW239528240 BCX0\"> science of e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239528240 BCX0\">learning<\/span><\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Sybhke9240.tatsu-column{width: 100%;}.tatsu-Sybhke9240.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Sybhke9240 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sybhke9240 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sybhke9240 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sybhke9240 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Sybhke9240.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Sybhke9240.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sybhke9240.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-By31gc2EA .tatsu-section-pad{padding: 30px 0px 15px 0px;}.tatsu-By31gc2EA .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-By31gc2EA > .tatsu-bottom-divider{z-index: 9999;}.tatsu-By31gc2EA > .tatsu-top-divider{z-index: 9999;}.tatsu-By31gc2EA .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a 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