{"id":32055,"date":"2024-06-11T12:23:18","date_gmt":"2024-06-11T09:23:18","guid":{"rendered":"https:\/\/academyofbrain.com\/?p=32055"},"modified":"2025-10-09T11:09:27","modified_gmt":"2025-10-09T08:09:27","slug":"launching-a-learning-platform","status":"publish","type":"post","link":"https:\/\/academyofbrain.com\/en\/2024\/06\/11\/launching-a-learning-platform\/","title":{"rendered":"Launching a Learning Platform \u2013 Avoid These 18 Pitfalls"},"content":{"rendered":"<div  class=\"tatsu-71d15vYEzw tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 15px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-sVoAMXfrVx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-kkoSIPI2G\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rksq0X7Lp  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rksq0X7Lp.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-rksq0X7Lp.tatsu-text-block-wrap{margin: 0px 0px 15px 0px;}<\/style>\n<p>The procurement process for the learning platform is in its final stages \u2013 the team has done a great job and selected the most suitable solution. However, now is not the time to relax, as the next step involves a multi-phase process of launching a learning platform, which often gets overshadowed by the tedious procurement process.\u00a0<\/p>\n<p>The launch of the learning platform determines how and in what manner the learning platform will be used, as well as what the culture of online learning will become in the long term. Typically, during the launch, many pitfalls are navigated, which are related to modern work life, the chosen platform, the organization, and the content.<\/p>\n<p>The article on launching a learning platform provides support and perspectives based on our experience for organizations aiming to achieve a highly self-directed learning culture founded on continuous learning, and the <strong><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/HumanCapital\/gx-cons-hc-learning-solutions-placemat.pdf\">competitive advantage it brings to business<\/a><\/strong>. If your goal with the learning platform is simply to complete mandatory courses, many of the points will be irrelevant.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}.tatsu-kkoSIPI2G.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-kkoSIPI2G > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-kkoSIPI2G.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-71d15vYEzw .tatsu-section-pad{padding: 30px 0px 15px 0px;}.tatsu-71d15vYEzw .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-71d15vYEzw > .tatsu-bottom-divider{z-index: 9999;}.tatsu-71d15vYEzw > .tatsu-top-divider{z-index: 9999;}.tatsu-71d15vYEzw .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SkWpjj_4p tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"55px 0px 6px 0px\"}' data-padding-top='55px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-four-cols tatsu-medium-gutter tatsu-reg-cols tatsu-hide-0 tatsu-hide-desktop tatsu-hide-laptop tatsu-hide-tablet tatsu-hide-mobile  tatsu-clearfix tatsu-HJgZ6siONa\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-Hybb6jo_Na\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-rJGZpjiOV6   \"><style>.tatsu-rJGZpjiOV6 .tatsu-icon{color: rgba(245,166,35,1) ;}.tatsu-rJGZpjiOV6.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-rJGZpjiOV6{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-clock2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-clock2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-rkXZTsj_ET   \"  ><style>.tatsu-rkXZTsj_ET .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-rkXZTsj_ET .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"2001\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Year Established<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Hybb6jo_Na.tatsu-column{width: 25%;}.tatsu-Hybb6jo_Na.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-Hybb6jo_Na.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-Hybb6jo_Na.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Hybb6jo_Na > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hybb6jo_Na > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hybb6jo_Na > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hybb6jo_Na > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hybb6jo_Na.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hybb6jo_Na.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hybb6jo_Na.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ4Z6joOVT\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-SyrWTjj_Ep   \"><style>.tatsu-SyrWTjj_Ep .tatsu-icon{color: rgba(245,166,35,1) ;}.tatsu-SyrWTjj_Ep.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-SyrWTjj_Ep{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-box2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-box2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-rJUZaoj_ET   \"  ><style>.tatsu-rJUZaoj_ET .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-rJUZaoj_ET .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"14\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Products<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-HJ4Z6joOVT.tatsu-column{width: 25%;}.tatsu-HJ4Z6joOVT.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-HJ4Z6joOVT.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-HJ4Z6joOVT.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HJ4Z6joOVT > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ4Z6joOVT > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ4Z6joOVT > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ4Z6joOVT > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ4Z6joOVT.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ4Z6joOVT.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ4Z6joOVT.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-B1wb6ji_4p\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-H1ObTjsd4p   \"><style>.tatsu-H1ObTjsd4p .tatsu-icon{color: rgba(245,166,35,1) ;}.tatsu-H1ObTjsd4p.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-H1ObTjsd4p{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-users2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-users2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-BkKZTosdN6   \"  ><style>.tatsu-BkKZTosdN6 .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-BkKZTosdN6 .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"410\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Team Size<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-B1wb6ji_4p.tatsu-column{width: 25%;}.tatsu-B1wb6ji_4p.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-B1wb6ji_4p.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-B1wb6ji_4p.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-B1wb6ji_4p > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1wb6ji_4p > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1wb6ji_4p > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1wb6ji_4p > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1wb6ji_4p.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1wb6ji_4p.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1wb6ji_4p.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-HJq-pisuVT\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-Sks-TooOVa   \"><style>.tatsu-Sks-TooOVa .tatsu-icon{color: rgba(245,166,35,1) ;}.tatsu-Sks-TooOVa.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-Sks-TooOVa{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-award\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-award small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-Byn-Toi_4a   \"  ><style>.tatsu-Byn-Toi_4a .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-Byn-Toi_4a .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"3600\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Clients<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-HJq-pisuVT.tatsu-column{width: 25%;}.tatsu-HJq-pisuVT.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-HJq-pisuVT.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-HJq-pisuVT.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HJq-pisuVT > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJq-pisuVT > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJq-pisuVT > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJq-pisuVT > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJq-pisuVT.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJq-pisuVT.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJq-pisuVT.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-SkWpjj_4p.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-SkWpjj_4p{border-width: 0px 0px 1px 0px;border-color: rgba(232,232,232,1); border-style: solid;}.tatsu-SkWpjj_4p .tatsu-section-pad{padding: 55px 0px 6px 0px;}.tatsu-SkWpjj_4p > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkWpjj_4p > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-SksSns_Vp tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 57px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-BygiHhj_Np\" ><div  class=\"tatsu-row \" ><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-ryQjB2suV6\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1Oe1NQL6   \" ><style>.tatsu-S1Oe1NQL6 .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-S1Oe1NQL6 .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-S1Oe1NQL6 .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h2>Launching a Learning Platform in the Context of Modern Work-life<\/h2>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-BJHir2i_4p   \"  ><style>.tatsu-BJHir2i_4p .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-BJHir2i_4p.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S18Fy4QIp  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S18Fy4QIp.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>The launch of a learning platform is closely tied to the context of modern work-life. Organizations often recognize the challenge of implementing a learning platform: people are busy with their work, and making results and achieving goals are prioritized over learning. In daily life, many things compete for attention, and information overload is common. We spend a lot of time in front of screens at work and often continue using screens in our free time. <strong><a href=\"https:\/\/whatsthebigdata.com\/average-screen-time-stats\/#google_vignette\">The global average screen time is 6 hours and 58 minutes per day<\/a><\/strong>. <strong><a href=\"https:\/\/www.apa.org\/news\/podcasts\/speaking-of-psychology\/attention-spans\">Our ability to concentrate has significantly decreased<\/a><\/strong>, and this strongly affects learning as well.<\/p>\n<p>If the goal of the learning platform is to enhance self-directed learning and build a culture of continuous learning, it is important to consider the above factors. These aspects are deeply connected to the logic of human behavior in learning platforms, like how they are in streaming services.<\/p>\n<p>In digital environments, we form intuitive impressions and make quick subconscious decisions about what we choose to engage with and spend our time on. It&#8217;s no wonder that, for example, in Acorn&#8217;s study, <strong><a href=\"https:\/\/acorn.works\/wp-content\/uploads\/2023\/08\/Acorn-State-Of-The-LD-OE-and-Performance-Management-Industry-Report.pdf\">lack of interest<\/a><\/strong> was identified as the greatest barrier to effective learning.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ryQjB2suV6.tatsu-column{width: 49.9%;}.tatsu-ryQjB2suV6.tatsu-column > .tatsu-column-inner{background-color: #f8f8f8;}.tatsu-ryQjB2suV6.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-ryQjB2suV6.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ryQjB2suV6 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryQjB2suV6 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryQjB2suV6 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryQjB2suV6 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryQjB2suV6.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-rJ-oB3idNa\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-rJ-oB3idNa.tatsu-column{width: 50.1%;}.tatsu-rJ-oB3idNa.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/05\/2.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJ-oB3idNa.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJ-oB3idNa.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-rJ-oB3idNa > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJ-oB3idNa > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ-oB3idNa > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJ-oB3idNa > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJ-oB3idNa.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-SksSns_Vp .tatsu-section-pad{padding: 0px 0px 57px 0px;}.tatsu-SksSns_Vp > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SksSns_Vp > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-BJ1txNmU6 tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 57px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-SklkYlV7Ip\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-Sy-1teEmUa\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Sy-1teEmUa.tatsu-column{width: 49.54%;}.tatsu-Sy-1teEmUa.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/05\/1-1.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-Sy-1teEmUa.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-Sy-1teEmUa.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Sy-1teEmUa > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sy-1teEmUa > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sy-1teEmUa > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sy-1teEmUa > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sy-1teEmUa.tatsu-column{width: 100%;}}<\/style><\/div><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-H1mkYgVmU6\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyR1KeNXI6  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HyR1KeNXI6.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Learning Platform Pitfalls related to Modern Work-life<\/h3>\n<p><strong>Pitfall #1: Insufficient Content. <\/strong>We are accustomed to extensive and suitable content in all streaming services. We subconsciously set significant demands on the available offerings, which guide our behavior.<\/p>\n<p><strong>Pitfall #2: Not Enough New Content. <\/strong>Previous extensive offerings have been brought to the new platform without sufficient addition of new content. The lack of novelty value leads to the perception of the same content in a different package.<\/p>\n<p><strong>Pitfall #3: Content Does Not Meet the Needs of the Target Audience. <\/strong>Have the needs of the employees been sufficiently researched? Is the content offering tied to the strategy as well as tactical needs and general challenges? Is the increasing need for <strong><a href=\"https:\/\/academyofbrain.com\/en\/training-solutions\/\">soft skills<\/a><\/strong> addressed?<\/p>\n<p><strong>Pitfall #4: Content Is Too Long. <\/strong>Content should match our attention span. A good strategy here is micro-learning, whether it involves the organization&#8217;s own content or external content providers. The shorter and more concise the content is, the more likely it is to be engaged with or scheduled.<\/p>\n<p><strong>Pitfall #5: Previous Learning Content Is Not Updated to a Modern Format. <\/strong>Often, a new learning environment is launched with old content by directly uploading PDFs and PowerPoints to the platform. Video production with modern tools is quick, affordable, and effortless. Some learning environments\u00a0solve this issue with an AI tool.<\/p>\n<p><strong>Pitfall #6: Too Much Content. <\/strong>Learning platform provider Acorn identified excessive course offerings and the resulting information overload as the second biggest barrier to effective learning in their research. The third biggest barrier was employees&#8217; <strong><a href=\"https:\/\/acorn.works\/wp-content\/uploads\/2023\/08\/Acorn-State-Of-The-LD-OE-and-Performance-Management-Industry-Report.pdf\">poor understanding of which courses they should take<\/a><\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-H1mkYgVmU6.tatsu-column{width: 50.46%;}.tatsu-H1mkYgVmU6.tatsu-column > .tatsu-column-inner{background-color: #f8f8f8;}.tatsu-H1mkYgVmU6.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-H1mkYgVmU6.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-H1mkYgVmU6 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1mkYgVmU6 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1mkYgVmU6 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1mkYgVmU6 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1mkYgVmU6.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-BJ1txNmU6 .tatsu-section-pad{padding: 0px 0px 57px 0px;}.tatsu-BJ1txNmU6 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJ1txNmU6 > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-SJJZ_RTIa tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 57px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-SJgybOC6IT\" ><div  class=\"tatsu-row \" ><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWkbORp8p\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SkG1-dAT8a   \" ><style>.tatsu-SkG1-dAT8a .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-SkG1-dAT8a .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-SkG1-dAT8a .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h2>Suprises of Launching a Learning Platform<\/h2>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-BkQy-OATUT   \"  ><style>.tatsu-BkQy-OATUT .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-BkQy-OATUT.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1HyWd0aIp  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1HyWd0aIp.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>The procurement has been made and the launch of the learning platform is underway. \u201cCan\u2019t this be done?\u201d \u201cI understood that this function would work differently.\u201d \u201cI forgot to ask about this.\u201d \u201cThis takes longer than I expected.\u201d A good rule of thumb is that the procurement process cannot take everything into account, and surprises always occur!<\/p>\n<p>The complexity of learning platform, the influence of multiple stakeholders on the procurement process, buyers&#8217; lack of knowledge and possibly inadequate purchasing skills, and the pervasive need to simplify throughout the process all obscure the selection. Purchasing always involves simplification, as not everything can be considered, and not all situations can be tested.<\/p>\n<h3>Pitfalls related to the Platform Provider<\/h3>\n<p><strong>Pitfall #7: Poor User Experience. <\/strong><span data-contrast=\"auto\">If the learning platform turns out to be difficult to use, unintuitive, or otherwise unclear, the majority of users will not adopt it in this world of high-quality UX we live in.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Pitfall #8: Inadequate Training.<\/strong><\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-contrast=\"auto\">Insufficient or poor-quality user training can lead to key users and trainers not fully utilizing its features. This can be reflected in the user experience, for example, in the form of monotonous content.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Pitfall #9: Limited Support and Maintenance. <\/strong><span data-contrast=\"auto\">Deficiencies in these areas can lead to technical problems, integration failures, and a decline in user experience. We live in a world where everything evolves, and a lot is expected from the tools we use.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ryWkbORp8p.tatsu-column{width: 50%;}.tatsu-ryWkbORp8p.tatsu-column > .tatsu-column-inner{background-color: #f8f8f8;}.tatsu-ryWkbORp8p.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-ryWkbORp8p.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ryWkbORp8p > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWkbORp8p > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWkbORp8p > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWkbORp8p > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWkbORp8p.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-rkxeJWd06Ua\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-rkxeJWd06Ua.tatsu-column{width: 50%;}.tatsu-rkxeJWd06Ua.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/05\/3.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxeJWd06Ua.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxeJWd06Ua.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-rkxeJWd06Ua > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkxeJWd06Ua > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkxeJWd06Ua > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkxeJWd06Ua > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkxeJWd06Ua.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-SJJZ_RTIa .tatsu-section-pad{padding: 0px 0px 57px 0px;}.tatsu-SJJZ_RTIa > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJJZ_RTIa > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-HJsKZEXIa tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 38px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-B1liKZNX8p\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-BkZstbNm86\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-BkZstbNm86.tatsu-column{width: 50%;}.tatsu-BkZstbNm86.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/05\/4-1.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkZstbNm86.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkZstbNm86.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-BkZstbNm86 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkZstbNm86 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkZstbNm86 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkZstbNm86 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkZstbNm86.tatsu-column{width: 100%;}}<\/style><\/div><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-S1XjYWVQLp\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SJVjtWEQ8a   \" ><style>.tatsu-SJVjtWEQ8a .tatsu-inline-text-inner{width: 100%;text-align: left;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-SJVjtWEQ8a .tatsu-inline-text-inner{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-SJVjtWEQ8a .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner \">\n<h2>Organizational Impact on the Launch<\/h2>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rkrjKZVmL6   \"  ><style>.tatsu-rkrjKZVmL6 .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-rkrjKZVmL6.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJcs80T8T  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJcs80T8T.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>The organization itself significantly influences the success of the learning platform launch through its culture, characteristics, and practices. What kind of organization is it? What is the learning culture? Is the leadership involved? What resources are allocated for the use and maintenance of the learning platform? How is the work done? How many mandatory trainings are there in the industry?<\/p>\n<h3>Learning Platform Pitfalls related to the Organization<\/h3>\n<p><strong>Pitfall #10: Mismatch Between Organizational Culture and E-learning. <\/strong>If e-learning does not fit the organization&#8217;s culture or work practices, it significantly hinders the widespread adoption of the learning platform.<\/p>\n<p><strong>Pitfall #11: Learning Culture. <\/strong>Organizations should consider their learning culture in relation to the company\u2019s strategy. It is good to ask what role learning has in the organization: is it a necessary evil or a central requirement for doing and succeeding? Through this reflection, organizations will end up creating demand for learning by positioning it in a new way in the organization&#8217;s strategy. Demand for learning can be created, for example, through effective content marketing and providing suitable spaces and time for learning.<\/p>\n<p><strong>Pitfall #12: Resourcing the Learning Team. <\/strong>Does the team have the budget and personnel to maintain the learning platform, produce content, and communicate effectively? The degree of automation of learning platforms varies from one service provider to another, but in any case, there is enough work. For example, are tasks like maintaining the learning offering, such as removing redundant content, being done? Are the courses updated often enough?<\/p>\n<p><strong>Pitfall #13: Supervisors Not Committed to the Launch. <\/strong>Supervisors play a significant role in recommending courses within the team, both collectively and individually. When supervisors set an example by actively using the learning platform, the usage rate is likely to increase among team members as well.<\/p>\n<p><strong>Pitfall #14: Industry-Specific Mandatory Training. <\/strong>Legislation significantly affects the mandatory training of many industries. Mandatory trainings increase usage rates, but their large number can be a significant limiter for self-directed, on-demand learning. This can be addressed, among other things, with micro-learning.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-S1XjYWVQLp.tatsu-column{width: 50%;}.tatsu-S1XjYWVQLp.tatsu-column > .tatsu-column-inner{background-color: #f8f8f8;}.tatsu-S1XjYWVQLp.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-S1XjYWVQLp.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-S1XjYWVQLp > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1XjYWVQLp > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1XjYWVQLp > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1XjYWVQLp > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1XjYWVQLp.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-Sk0poyx96\" ><div  class=\"tatsu-row \" ><div id=\"joustava\" class=\"tatsu-column  tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-Hkf0ai1e9p\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1VkchbNA  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1VkchbNA.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>Launching a Learning Platform and Communication<\/h2>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SkHAToJg56   \"  ><style>.tatsu-SkHAToJg56 .tatsu-divider{height: 3px;width: 10%;background: rgba(245,166,35,1);}.tatsu-SkHAToJg56.tatsu-divider-wrap{text-align: left;margin: 0px 0px 30px 0px ;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S12HZlgq6  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S12HZlgq6.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Now we come to the most challenging part of launching a learning platform: communication. In today&#8217;s information overload, communication is difficult. We receive dozens if not hundreds of emails a day, messengers beep, phones ring, chatter abounds, screens flicker, and we process more text than ever before. How to capture attention as attention spans shorten almost year by year? How many times does the message need to be sent?<\/p>\n<h3>Pitfalls of Learning Platform Launch Communication<\/h3>\n<p><strong>Pitfall #15: Amount of Communication. <\/strong>In marketing, it is often mentioned that seven communication events are needed for the desired reaction to occur. In internal workplace communication, this is 3-5 times per message, depending on the source. Is this amount achieved?<\/p>\n<p><strong>Pitfall #16: Lack of Multichannel Communication. <\/strong>In addition to repetition, the message should be delivered through multiple channels: using supervisors, the CEO, intranet, email, internal messengers, and internal influencers. When the message gets through, the likelihood of action increases. At best, the word of mouth is effectively activated.<\/p>\n<p><strong>Pitfall #17: Quality of Communication. <\/strong>Are the messages developed based on the audience&#8217;s needs? In large organizations, is the diversity of needs of different target groups utilized, and is communication tailored directly to them? Is communication done using models like the AIDA model?<\/p>\n<p><strong>Pitfall #18: Short-Term Communication. <\/strong>Is the launch communication seen as a 1\u20133-month project or a 6\u201312-month communication project with several campaigns? Is pre-communication utilized to introduce both the new learning platform and new interesting trainings?<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Hkf0ai1e9p.tatsu-column{width: 45.52%;}.tatsu-Hkf0ai1e9p.tatsu-column > .tatsu-column-inner{background-color: #f8f8f8;}.tatsu-Hkf0ai1e9p.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 90px 20% 90px 10% ;}.tatsu-Hkf0ai1e9p.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Hkf0ai1e9p > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hkf0ai1e9p > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hkf0ai1e9p > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hkf0ai1e9p > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hkf0ai1e9p.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-column-align-middle tatsu-hide-0 tatsu-hide-mobile tatsu-column-image-none tatsu-column-effect-none  tatsu-Hyx0ajkeq6\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Hyx0ajkeq6.tatsu-column{width: 54.48%;}.tatsu-Hyx0ajkeq6.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/05\/5-1.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: bottom center;background-size: cover;}.tatsu-Hyx0ajkeq6.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: bottom center;background-size: cover;}.tatsu-Hyx0ajkeq6.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Hyx0ajkeq6 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hyx0ajkeq6 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hyx0ajkeq6 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hyx0ajkeq6 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hyx0ajkeq6.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-HJsKZEXIa .tatsu-section-pad{padding: 0px 0px 38px 0px;}.tatsu-HJsKZEXIa > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJsKZEXIa > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-BJZXCA3bE0 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 89px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Syx700nWNR\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H170Rh-E0\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-H1k11a-VA  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1587px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 141.46187775677%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Launching a learning platform\" title = \"Launching a learning platform\" data-src = \"https:\/\/academyofbrain.com\/wp-content\/uploads\/2024\/06\/Launching-a-learning-platform.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-H1k11a-VA .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-H1k11a-VA.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H170Rh-E0.tatsu-column{width: 100%;}.tatsu-H170Rh-E0.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H170Rh-E0 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H170Rh-E0 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H170Rh-E0 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H170Rh-E0 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H170Rh-E0.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H170Rh-E0.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H170Rh-E0.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJZXCA3bE0 .tatsu-section-pad{padding: 90px 0px 89px 0px;}.tatsu-BJZXCA3bE0 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJZXCA3bE0 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJZXCA3bE0 > .tatsu-top-divider{z-index: 9999;}.tatsu-BJZXCA3bE0 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HJ-QIjuE6 tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"20px 0px 20px 0px \"}' data-padding-top='20px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hkx-X8j_Np\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Hyb-7IodNa\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-call-to-action tatsu-clearfix  tatsu-SyGbQ8sONa  \" ><div class=\"tatsu-cta-inner\"><h4 class=\"tatsu-action-content\" >Launch effectively with our soft skills tutorials<\/h4><a class=\"mediumbtn tatsu-button rounded tatsu-action-button   \" href=\"https:\/\/academyofbrain.com\/en\/training-solutions\/#valmennuspaketit2\" data-gdpr-atts={} target=\"_blank\"><span>LEARN MORE<\/span><\/a><style>.tatsu-SyGbQ8sONa.tatsu-call-to-action{background-color: rgba(19,19,19,1);}.tatsu-SyGbQ8sONa .tatsu-action-content{color: #ffffff ;}.tatsu-SyGbQ8sONa .tatsu-action-button{background: rgba(245,166,35,1);border-color: #ffffff; }.tatsu-SyGbQ8sONa .tatsu-action-button:hover{background: #ffffff;border-color: #ffffff; }.tatsu-SyGbQ8sONa .tatsu-action-button span{color: #ffffff ;}.tatsu-SyGbQ8sONa .tatsu-action-button:hover span{color: rgba(224,162,64,1) ;}<\/style><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Hyb-7IodNa.tatsu-column{width: 100%;}.tatsu-Hyb-7IodNa.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Hyb-7IodNa > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hyb-7IodNa > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hyb-7IodNa > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hyb-7IodNa > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-HJ-QIjuE6.tatsu-section{background-color: rgba(19,19,19,1);}.tatsu-HJ-QIjuE6 .tatsu-section-pad{padding: 20px 0px 20px 0px ;}.tatsu-HJ-QIjuE6 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-QIjuE6 > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-S1rjyfKMC tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"60px 0px 15px 0px\"}' data-padding-top='60px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ryeriJztz0\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByWBsJMtzA\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyzrsyMKG0  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyzrsyMKG0.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(245,166,35,1) ;}.tatsu-SyzrsyMKG0 .tatsu-text-inner *{color: rgba(245,166,35,1) ;}.tatsu-SyzrsyMKG0.tatsu-text-block-wrap .tatsu-text-inner *{text-transform : none;font-size : 25px;}<\/style>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{\">\u00a0&#8211; <\/span><strong><em><span class=\"NormalTextRun SCXW239528240 BCX0\">Academy of Brain, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW239528240 BCX0\">the<\/span><span class=\"NormalTextRun SCXW239528240 BCX0\"> science of Soft Skills<\/span><\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByWBsJMtzA.tatsu-column{width: 100%;}.tatsu-ByWBsJMtzA.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByWBsJMtzA > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByWBsJMtzA > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByWBsJMtzA > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByWBsJMtzA > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByWBsJMtzA.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByWBsJMtzA.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByWBsJMtzA.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1rjyfKMC .tatsu-section-pad{padding: 60px 0px 15px 0px;}.tatsu-S1rjyfKMC .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1rjyfKMC > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1rjyfKMC > .tatsu-top-divider{z-index: 9999;}.tatsu-S1rjyfKMC .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/academyofbrain.com\/en\/2024\/06\/11\/launching-a-learning-platform\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1463,"featured_media":31956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[85,142,141],"tags":[],"class_list":["post-32055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-e-learning","category-learning-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Launching a learning platform | Academy of Brain<\/title>\n<meta name=\"description\" content=\"This article on launching a learning platform provides support and perspectives to achieve a highly self-directed learning culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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